The scientific study of both internal mental processes and observable behavior is known as psychology. It explains activities ...

In the third entry of his series on behavioural science can reframe the role of marketing, Ogilvy UK’s Dan Bennett explains ...

In a recent podcast, Richard Shotton unpacked the psychology of sound, showing how radio advertising influences behavior ...

Researchers from Cologne developed an AI method to recover missing data from animal movement recordings and to efficiently quantify behaviour / publication in Nature Methods ...

Scientists learn about the brain's inner workings by studying what animals or people do, how they move, react, and make ...

Many AI projects fail because leaders treat adoption as a tech purchase instead of a behavioral change problem. People resist tools that disrupt routines, overreact to visible AI errors, and prefer ...

Trying to suddenly stop a habit we know is not helping—or worse, is actively harming us—can be an overwhelming experience for any professional. Many times, what has become habitual for us also happens ...

Researchers have developed a new comprehensive questionnaire for surveying feline personality and behavior. A dataset of more than 4,300 cats representing 26 breed groups revealed seven personality ...

To successfully implement AI in your organization, you need more than technical specs—you need a behavioral strategy. Here’s how to align AI with how people actually think and work. Design for real ...