It takes a lot more to deliver the elusive 360-degree view of the customer in 2019. The customer 360 practice has been around for years under various guises. In most cases, it means aggregating ...

Most customer experience initiatives falter because they think it’s only about the customer and the data is an afterthought. If the notion of a rich, reliable customer profile has existed for decades, ...

As organizations design the experience they want to offer their customers, two important questions surface that all leaders should consider: How will your unique customer experience be measured? And ...

360-degree views of the customer provide a comprehensive landscape of a client's financial situation and enable more personalized and effective advice. This holistic understanding helps build stronger ...

The customer experience arms race—the drive for businesses to give customers more and more convenience, speed, and personalized service—has created an overwhelming tsunami of tools, apps, and data ...

Salesforce last week unfurled an update to its customer data platform (CDP) that adds promises to make it easier to personalize sales and marketing efforts by leveraging among other things artificial ...

Ashok, CEO of UnfoldLabs, is an innovation veteran who believes in making the world a better place with futuristic technology products. The global market for knowledge management (KM) was worth $381.5 ...

QUEUES, whether at a bank branch, a telco store or even online inside an app, can give customers the space to reflect on their sentiments about the services they’re availing. Some think about the time ...

When Karen Lynch took over as CVS Health CEO in 2021, one of her aspirations was to make the company one of the most consumer-centric organizations in healthcare. CVS Health has taken large steps in ...

Tredence, a data science and artificial intelligence solutions provider, has launched Tredence Customer 360, a customer intelligence solution for telco, media, and technology firms. Built on Google ...

The holy grail of customer experience these days involves gathering all of the data on an individual customer into a single record. Today at Dreamforce, the company’s massive customer customer ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...