Why the time was ripe for Google to retire the AdWords brand. Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of ...

Google’s overreaching mission to organize all of the world’s information and make it universally accessible, and, of course, to then sell ads against the world’s accessible information, may end up to ...

Google's new AdWords Experience, an update to AdWords Manager, is meant to help brands tweak their ad campaigns to address shoppers' "micro-moments." Every shopper wants to get bargains online, ...

Google has rebranded AdWords as Google Ads and consolidated its other advertising products into Google Marketing Platform and Google Ad Manager. The change is intended to make it easier for small ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Google is giving us about a year to switch over from the old Google AdWords API to the newer Google Ads API. The Google Ads API replaced the AdWords API when Google released it as a beta I believe in ...

Google AdWords will stop showing review extensions with ads as of mid-January 2018. All review extensions, along with their performance data, will be deleted from AdWords accounts in early February.

Tomorrow, April 27, 2022, Google will officially sunset the old Google AdWords API. Google has given us a year lead time with this notice, and the day is coming tomorrow where the AdWords API will ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

Google’s complex lineup of ad products is getting rebranded. Sridhar Ramaswamy, the senior vice president who leads Google’s ad efforts, explained the rebrand at a press event this morning, where he ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...