As consumer bases evolve, so must the way businesses market to them. In recent years, marketing’s greatest evolution has been the adoption of content as a fundamental part of the mix. But, this ...

To ensure this deflating experience doesn’t happen to you, I put together a list of marketing blogs that consistently over-deliver when it comes to value. CEO and co-founder, Brian Halligan, invented ...

To cater your product or service to a wider audience - proper marketing tools including SEO, Search Marketing, and Digital Marketing must be in place. Lack of knowledge about these imperative ...

Word of mouth has been with us forever. But word of mouth marketing is a new marketing specialty that is as actionable, trackable, and plannable as any other form of marketing. Word of mouth marketing ...

Ugly word, ‘blog’. Sounds like bog and log. But, by far, the blog is the most important aspect of any social marketing campaign. It allows you to access and maintain audience at a very low cost. It ...

Over the last year I have learned a great deal from women in the field of marketing, social media, branding and entrepreneurship. While there are many female thought leaders in the marketing industry ...

If you are a little disappointed summer has come to an end, we’ve got something that might get you excited: Oktoberfest. Despite the name, Oktoberfest actually begins in the third week of September.

Online marketing isn’t a passive game; it demands active participation. New trends emerge quickly, and new information spreads like wildfire. You know your competition is going to be quick on the ...

What makes South Africa so interesting is that some 52 million people call it home. What makes it difficult is that there are 11 different languages, and there’s a history of division between the ...