Want to close more business? Then start using customized product demonstrations to close your deals. Ideally, though, a product demonstration needn't just help a sale along. It can, in fact, actually ...

There’s a certain universal feeling of pride that accompanies being able to present your boss with a tool or solution that makes their life easier. At Chicago-based companies Dscout and CityBase, ...

Years ago, I owned a company that was a reseller for a software product. As one of the most successful resellers for this particular software company, we often fielded questions from others in the ...

Product tours are a primary marketing tactic for those following a product-led growth model or any company that wants to provide potential customers a look at how their product works. And there are a ...

Opinions expressed by Entrepreneur contributors are their own. Creating a strategy to enhance your B2B product demo experience can be tricky because it’s a sales activity you don’t often get feedback ...

"Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand", goes a Chinese proverb. While I’m not entirely sure how long this proverb has been around, there is certainly a lot of ...

If you like trying software before you buy it, LeadrPro wants to connect you with software-as-a-service sellers that will even pay you to test it out. There are startups out there developing ways to ...

Product demos are the hardest thing that most sales reps ever do. A demo has all the elements of a sales presentation -- with the additional burden of having to show off the product. There's lots to ...

It happens during nearly every fundraising pitch meeting. The entrepreneur cannot wait to show me their product via a demo. As politely as I can, I dissuade them and explain that there are other ways ...

The use cases for product tours and demo software are varied and touch all customer-facing departments in the organization. Next up, Storyscale. Storyscale is a newer platform, initially launching in ...