If you have ever delayed a purchase until the item went on sale, or made an unplanned purchase because you had a coupon for the product, or developed loyalty to a brand because you received a free ...

A sales promotion is a program that is designed to increase the sales of a product or service in the short term. The focus of such a program is to stimulate customers to take a specific action—namely, ...

It’s a tough world for retailers. New technologies enabling consumers to compare products and prices online have permanently changed the in-store shopping experience. Meanwhile, a sluggish economy and ...

Some shoppers find it difficult to resist the siren song of a discount. Buy one T-shirt for $8 or two for $12. Buy two bars of soap and save $2 off the total price. These types of deals can make ...

Opinions expressed by Entrepreneur contributors are their own. A time-tested method of attracting new customers is a sales promotion. Typically a company runs a sale or an incentive to attract new ...

Getting customers to plunk down cash or credit cards remains a painfully slow process in this struggling economy. And that’s precisely why it’s important–and always will be–to lure potential buyers ...

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the ...

Previous studies on sales promotion have overlooked direct consumer premiums and potential attitudinal effects. Direct consumer premiums (DCPs) are manufacturer-sponsored free gifts (i.e., typically ...

Tammy Sons is the CEO of TN Nursery and an expert plant advisor who studied horticulture. She enjoys her family, the outdoors and nature. The return of cooler weather signals the start of the holiday ...

Verizon Communications will begin a DSL sales promotion Friday to attempt to lure enough customers to meet its previously announced goal. The local phone giant Tuesday said it has hooked up 1 million ...

China’s vehicle sales continued their rise in October, helped by sales of new-energy vehicles and sales promotions. Retail sales of passenger cars in the world’s biggest auto market rose 10% on year ...

Sales promotions offer the customer extra value in return for purchases. The idea is for customers to buy more during the sales promotion period, thereby increasing total sales. Companies evaluate the ...