If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

In this hands-on graphic design specialization, you will explore basic graphic design elements, color theory, images, publication design, and techniques for creating effective layouts. You will also ...

In addition to the university-sanctioned official unit lockups and existing graphic elements, UB entities may use other supporting graphics to establish a more unique look within the university brand ...

Derived from the “N” in our new wordmark, the slash can be used with or without stems. Usage of the slash can vary, but it’s best used to emphasize the collaborative, multifaceted and multitalented ...

From her early days at Kudos Design Collaboratory to her current role as the lead designer, Fay Qiu’s journey in the design world is a testament to the transformative power of art. Opinions expressed ...

Jeff Tompkins is a writer and teacher of English as a Second Language living in New York City. He was born in Hartford, Connecticut, in 1967 and was educated at Brown University and University College ...