Formulating strategic public relations plans for your small business involves conducting some research, whether it is through customer surveys or other methods of data gathering. Public relations ...

The digital PR industry is profoundly transforming as AI workflows revolutionize how brands scale outreach, craft strategies, and earn media. With the ability to analyze data, generate insights, and ...

Apply an evidence-based approach to your PR practice. You'll explore how to apply qualitative and quantitative research approaches and analyze data to shape your communication goals. With an emphasis ...

Pitching story ideas to the media is a critical—and highly challenging—part of a public relations professional’s job. Aside from finding newsworthy stories to pitch, coming up with creative approaches ...

In the world of public relations, your pitch is only as good as it is unique and valuable to a media outlet and its audience. That’s why many PR professionals include original company research and ...

"If you haven't asked the question, how will you know the answer?" That old saying is a pithy summation of the rationale behind conducting a survey to find out information about your customers. Survey ...