Several countries, from Denmark to New Zealand to Malaysia, have indicated they may study or adopt Australia's approach.

There are outdoor campaigns that appear on billboards, and then there are outdoor campaigns that become part of a city’s daily rhythm. KFC India’s Feastival, brought to life by WPP Media, firmly ...

Sunny Side Up has expanded its senior leadership team in Bengaluru, adding new hires across business development, creative, design and account management as the consultancy builds integrated ...

Hansa Research has launched a subscription-based advertising impact measurement service designed to track the effectiveness of ads across digital video platforms. The offering covers YouTube, ...

Tata Play Binge has strengthened its regional entertainment lineup with the addition of Ultra Play and Ultra Jhakaas, expanding its aggregated OTT offering to 36 apps. The move broadens the platform’s ...

Mark who succeeds Mahesh S. Anand, will report directly to Sharad Malhotra, managing director, Nippon Paint India Group.

JioHotstar eyes global growth, leveraging South Indian stories with localised versions, while boosting Connected TV ...

MMTC-PAMP, has announced the appointment of Gaurav Nijhawan as the head of marketing. In his new role, Gaurav will oversee the integrated marketing function at MMTC-PAMP, including marketing & ...

WNNR, the gamified data intelligence platform focused on first-party data capture, has appointed Aroon Ramachandran as vice president–strategy and growth. With more than 17 years of experience in ...

The mandate covers strategy and communication across TV, print and OOH for the Coconut Oil, Amla and Gulabjal brands.

The platform now supports more than Rs 3,500 crore in ad investments, working with large digital-first and enterprise ...

The partnership underscores the operational requirements involved in staging an international tournament in India as Bengaluru prepares to host the multi-day event.