Improve customer relations in 30 days with a simple, proven system. Learn why businesses lose customers, how to fix response times, build a single source of truth, and use CRM to drive loyalty and ...

What is context marketing? And what does it have to do with customer experience? Context marketing gives you the power to understand your customers and offer them a truly personalized experience. It ...

A better way to drive growth and profitability by Scott Magids, Alan Zorfas and Daniel Leemon When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a ...

Scientists from Tomsk State University have summarized the results of a large-scale five-year project to study the impact of climate change on the biodiversity of Northern Eurasia. Biologists have ...

Brand evangelists are special people. They are passionate about your brand, and literally go out of their way to sing its praises to fellow customers. Just as sports teams have fans, brands have ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...