Think different: The Positionless Marketing manifesto

This is what Positionless Marketing means: Wielding Data Power, Creative Power and Optimization Power simultaneously. Not ...

65% of AI chats have no commercial intent, new analysis finds

AI users behave nothing like traditional searchers – and most AI chat activity has zero commercial intent, according to a new ...

Google launches Data Manager API

Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.

Google Search Console performance reports adds weekly and monthly views

Google announced new weekly and monthly views within the Google Search Console performance reports adds weekly and monthly ...

Google AI cites retailers 4% vs. ChatGPT at 36%: Data

Google cites retailers only 4% of the time, while ChatGPT does it 36% of the time. That 9x gap means shoppers on each platform get steered in very different ways, according to new BrightEdge data.

Google confirms it releases smaller core updates it does not announce

Google added a new section to the core updates search developer documentation that confirms it releases smaller core updates ...