Apr 14, 2025 · What is SEO and how does it work? SEO stands for search engine optimization. It is the practice of improving your website's content, structure, and visibility to rank higher on search engines …

Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right. Download your free Quick Start Worksheet.

SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") …

Nov 7, 2024 · In terms of SEO, also known as search engine optimization, they’re the words and phrases that searchers enter into search engines to discover content, also called “search queries.”

Ranking refers to where a URL appears on a SERP (Search Engine Result Page). Search visibility refers to how prominently a piece of content is displayed in search engine results.

To help you get a handle on SEO vocabulary and jargon, we've compiled this comprehensive SEO glossary with definitions and helpful links. You might want to bookmark this page for future reference!

May 1, 2025 · While SEO focuses on search engines, GEO adapts your content to be cited, summarized, or featured inside AI-generated responses. To achieve this goal, your content needs to …

On-page SEO is the practice of optimizing individual web page's content and HTML source code to rank higher and earn more relevant traffic in search engines.

Apr 4, 2025 · On-page SEO focuses on optimizing a website’s content, structure, and HTML elements to improve search engine rankings. Conversely, off-page SEO involves actions outside a website to …

Apr 3, 2025 · Search engines like Google use backlinks as ranking factors, treating them as “votes of confidence” that indicate a page’s authority and relevance in search engine optimization. Earning …